The Made in America Movement is a program and organization that aims in connecting U.S manufacturers with U.S consumers in order to make them understand necessity of buying made in America products.
The main reason for the launch of this movement is to develop the level of middle-class people in U.S. The U.S economy found loss over the products manufactured in U.S. Because, many U.S citizens opt for buying products with lower cost and hence, go buying with overseas made products. Most of the U.S manufacturers are middle-class people and with the loss over their business they find it difficult to develop their level. Even it is difficult for U.S country to compete with other countries of the world.
The other reason for the launch of this movement is to bring back manufacturing to their country. Because U.S economy tends to manufacture some of the products in other countries and they will ship those products to U.S after manufacturing there. The reason is when they manufacture some products in U.S it costs more money when compared to manufacturing products in other countries. When there is no manufacturing in U.S, middle-class people also suffer without jobs and they won’t have good paying jobs which makes them difficult to lead the life.
When country found all the above reasons for not developing them, U.S president Trump started preaching “Buy American” often whenever, he go for an inaugural address. He brought it up in his first prime-time speech which was watched by over 47 million people. Then, U.S people started buying most of the U.S products. It was estimated that almost 85% of U.S consumers think American-made products are better quality than those overseas products. The U.S consumers are willing to pay a premium for some products that are made in USA.
But U.S people buy U.S products when they are cheap. In general, they only buy American if it doesn’t cost much more than the product from China or Germany or Bangladesh. Thus, to prevent such situation happening in future and to develop the status of middle-class people “Made In American Movement” is the only way and it also help U.S economy to enhance their country growth.